By Dinesh Sharma | April 04, 2019 | 4
What do customers expect today when it comes to payments?
The ability to pay anytime, anywhere. They expect more digital
and fewer cash options. They look ahead to pay with any and every
device. They want credit and affordability options across
With the emergence of open platforms for payment
integration, developers are leveraging a collaborative ecosystem
that takes care of customers’ heightened expectations. Be it
convenience, speed or affordability.
Payment platforms innovate to accommodate this
convenience-led consumer behavior. As a developer, all you need
to do is focus on building your application, integrate with
innovative open APIs and deliver your solution.
Here’s how you can benefit:
1) Gain access to unique merchant and consumer insights
Payments platforms have access to insights from merchant
needs, information on evolving customer expectations and unique
business cases. Through open APIs, merchant insights on customer
behavior, preferences and spending patterns become available to
every developer, not just a select few. The platform is
continuously updated, and innovative features are built to
support evolving requirements.
2) Discover and integrate uses that you may have never
Payments platforms support a wide variety of use cases and
are designed with an outside-in approach. You can learn from the
range of use cases, assess the functionality of the API and start
building for use cases you may not have envisaged earlier, within
3) Deliver a seamless payment process and integrated user
Payment platforms focus a lot on the API user experience. APIs are built to access app components
seamlessly. The delivery of services and information is flexible.
This guarantees a seamless payment process and an integrated user experience.
So, when you use an open API, you can focus on your
business workflow and leverage APIs for innovative payment
At Pine Labs, we believe a payment platform must take a comprehensive 360-degree view
of all stakeholders. It must provide merchants with seamless transactions, as well as ensure
delightful and personalized experiences
for end-customers and developers with ease of integration.
Are you ready to harness the power of Pine Labs’ APIs in your
business or application? Sign up here.