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Deals, discounts and ‘Desktop Integration’ to delight at D-Mart


Pinelabs   Background

The leader in value retail

India’s most profitable budget hypermarket chain - D-Mart - has over 165 retail outlets across the country. Popular for being easy on the pocket for groceries, apparel, and electronics, D-Mart stores are one-stop shopping destinations for household essentials. Promoted by Avenue Supermarts Ltd., the value-retailer aims to unlock India’s enormous consumer opportunity as it expands its presence across the length and breadth of the country.

Pinelabs   Challenge

Faster billing to reduce long queues

Being a hypermarket store, D-Mart has a large number of categories of merchandise billing. Collection of payments is a critical part of the company's business. Payment collection needed to be quick to shorten the billing time and reduce the customer waiting time in queues. Also, the payment solution had to be versatile in terms of accepting different modes of payment.

"With its billing integration on track, D-Mart can now focus on growing its business and expanding its footprint further."



Head - Retail Operations


Pinelabs   Solution

Seamless integration with existing billing systems

The hypermarket chain used the Plutus Portable-GPRS terminals at its stores to connect wirelessly and accept all forms of payment. The company used Pine Labs' Desktop Integration APIs to integrate with its existing billing system and provide a quick and robust payment collection service to its customers. For card payments, the solution everages auto-settlement, issuer-wise routing, and multi-acquiring features. Post-deployment, the company has transformed its billing into a quick and efficient process, and has considerably improved the check-out speed and experience for customers.

"Pine Labs' APIs were easy to integrate with our existing technology stack - SQL Server and Visual Basic 6.0. The documentation was not only exhaustive but also simple and easy to understand. Solid error reporting helped us complete the integration easily and go live quickly. Last but not the least, Pine Labs' expertise and knowledge helped us smoothen out the creases with ease." Sandeep Dhembare, Deputy Manager - Avenue Supermarts Ltd.

Pinelabs   Result

Focusing on store expansion and new format growth

With the Desktop Integration API, D-Mart has leveraged a complete solution from Plutus Portable GPRS card terminals, thereby providing a smooth, for providing a smooth, smart and speedy payments experience to its customers. With its billing integration on track, D-Mart can now focus on growing its business and expanding its footprint further.

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